The Global Meeting Point for Agricultural Innovation

For years, Agritechnica has been the must-attend event for anyone involved in agriculture, AgTech, or farm machinery. Held in Hannover, Germany, it brings together the entire global agricultural ecosystem: equipment manufacturers, startups, distributors, investors, cooperatives, and, of course, farmers.

In 2025, November 9 - 15, more than ever, this is THE event you can’t afford to miss, and here is why !

What Makes Agritechnica Unique?

🌍 A truly global stage – over 2,800 exhibitors and 450,000 visitors from more than 100 countries.
🚜 Every major brand on-site – from tractor manufacturers to field robotics, precision farming tools, and digital agriculture platforms.
🔎 The launchpad for breakthrough technologies – discover innovations before they hit the fields.
🤝 Unparalleled networking opportunities – meet the entire AgTech ecosystem, from decision-makers to early adopters.
🔮 A vision of Europe’s agricultural future – sustainability, automation, reduced inputs, robotics, and data-driven farming.

Why is 2025, an important edition for European Agriculture

After two years marked by economic pressures, regulatory shifts, export taxes and a global slowdown in many markets, farmers and agribusinesses are searching for practical solutions to:

Reduce costs and improve margins.
Meet stricter environmental regulations.
Manage chronic labor shortages.
Transition toward more sustainable and competitive farming systems.

Agritechnica 2025 will be the place where answers and new directions emerge, shaping the future of European agriculture.

What are the award-winning innovations at Agritechnica?

This year, the DLG jury evaluated 234 applications and selected innovations that set new standards in agricultural technology. The results: 2 gold medals and 22 silver medals, rewarding solutions that improve efficiency, sustainability, and safety in farming operations

Gold medals - More Efficiency

Line Traction (Müller Landmaschinen & Aebi & Co.)

A breakthrough hydrostatic drive system for slope tractors that replaces traditional differentials. Each wheel is powered at the correct speed when cornering, delivering better traction, reduced turf damage, and greater safety on steep terrain.

CLAAS 70 t square baler

A next-generation large square baler designed for higher density, improved efficiency, and reduced energy consumption, offering a significant leap in productivity for large-scale operations

Sylver medals - When Machines get smarter

Among the silver medal winners, there are several innovations focused on automation and sensor integration, here are the key innovations to have a look on:

DEUTZ-FAHR, TAGS system

**Tractor Assisted Guidance System (TAGS)**, the first **ADAS for tractors**, featuring lane keeping, obstacle detection, and adaptive cruise control. Designed for agricultural conditions, it enhances **safety on roads and farms** while paving the way for **automation and smart farming**.

HORSch
BoomControl proactif

In **spraying**, Horsch has developed **Proactive BoomControl**, a system that uses 3D radar sensors to anticipate terrain irregularities. This predictive adjustment keeps the boom stable, improves precision, and reduces over- or under-application.

Geringhoff’s Yield EyeQ

It uses high-resolution cameras to scan grains and infructescences on the ground, giving operators real-time feedback on header pick-up losses. This **sensor-based technology** supports decision-making for optimal header adjustments, improves yield efficiency, and lays the groundwork for **future autonomous harvesting solutions**.

Autospread by AMAZONE

**AutoSpread** is the first **self-adjusting fertilizer spreader**, using radar and AI to continuously monitor and optimize the spreading pattern in real time. By eliminating the need for trays and compensating for variations like worn parts or fertilizer quality, it boosts **efficiency, reduces costs, and protects the environment** through more precise application.

NH Corn Header Automation

It uses sensors and AI to monitor plant intake, picker angle, roller speed, and gap width, continuously adjusting settings in real time. This **automated maize picking system** can reduce pick-up losses by up to 50%, improve energy efficiency, lower costs, and lays the groundwork for **fully autonomous grain maize harvesting**.

KRONE OptiSet - Prepare automation

Krone’s **OptiSet** brings a breakthrough in rotary tedders, allowing farmers to adjust the rotor spreading angle **directly from the cab** between 13° and 19° at the push of a button. This automation ensures **consistent drying and feed quality**, while paving the way for autonomous operation and more efficient grassland management.

DUXALPHA: The First 3D Track Guidance System

The first **3D track guidance system** for agricultural machinery, accounting for slopes, inclinations, and critical zones like ditches or depressions. Its **cloud-based connectivity** enables multiple machines to work in parallel, offering fully **networked, precision farming** across brands. Available as a retrofits too.

And much more!

These are only the award-winning innovations; many other manufacturers are expected to announce new technologies at the last minute, just as we saw with the KARL robot last year.

An Event for Every AgTech Stakeholder

For farmers – see, discuss, and evaluate tomorrow’s technologies.
For AgTech startups and SMEs – connect with investors, distributors, and strategic partners.
For manufacturers – showcase innovations to the European market.
For advisors and policymakers – understand the trends transforming agriculture.

Conclusion: See You in Hannover, November 2025

Missing Agritechnica 2025 means missing the world’s most important showcase for agricultural innovation.

Whether you are a farmer, manufacturer, investor, or AgTech entrepreneur, this is your chance to understand the trends, build the right partnerships, and stay ahead of the curve.

To make your visit even more valuable, the AgTech Advisory Collective will be hosting a full day of free expert sessions during the show, with a limited number of 20 sessions in the day

👉 Book a 45-minute one-to-one meeting with us and bring all your questions about 👈

Entering or expanding in the European AgTech market
Finding the right partners and distribution channels
Validating your technology with real field feedback
Understanding ROI, grower adoption, and commercialization strategies

These sessions are completely free. Our goal is to share insights, connect with innovators, and help you navigate the unique challenges of the European agricultural market.

Join us at Agritechnica 2025 in Hannover — and let’s shape the future of agriculture together.